RAREBREED was born from lived experiences and shaped by challenge, reflection, and a conscious return to self. Created by Eric and Kiki, RAREBREED is founded in the belief that what we choose to wear can and should reflect not just who we are right now, but who we are becoming.

For Eric, this journey was forged through moments of disruption: health challenges, life changes, and the quiet awareness that follows when the familiar no longer fits. These experiences became the catalysts for his own personal transformation, requiring strength, responsibility, and an honest return to authenticity of character. Not a reinvention for show, but a conscious recreation of the self guided by presence, discipline, and integrity.

Through this evolution came clarity. Through restraint came strength. And through intention came a deeper sense of responsibility, to lead by example and to build something that carries meaning beyond the self. RAREBREED is an extension of that commitment: a way of paying it forward, honoring the wisdom earned through transition, and offering something of substance in a culture driven by excess.

It exists as a response to fast fashion and this way of disposable living. It’s a deliberate shift toward timeless design, intentional craftsmanship, and conscious consumption. Every piece is chosen with care and valued for its integrity, origin, and the story it carries forward. This isn’t about trends or status. It’s about presence. Choosing fewer things, better made. It’s about redefining how men show up, for themselves, for their communities, and for what comes next.